About Us

MG Sport DEVELOPS, ORGANIZES AND MANAGES SPORT MASS EVENTS IN ITALY.

MG Sport is committed to providing a unique experience for all sports passionates through professional services, memorable locations and race routes. MG Sport holds the most important Italian circuit of RUNNING, TRIATHLON, CYCLING and SWIMMING races under the brand FollowYourPassion.

Vision

Sport has the power to change the world, to inspire and unite people. We want to lead people to adopt a healthy, clean and sustainable lifestyle by pursuing their passion.

Mission

Create unforgettable sports experiences through the organization of outdoor sport mass events.

EXPERIENCE, EMOTION and PASSION is our payoff

OUR VALUES

SAFETY AND FUN

Safety of athletes and all people involved in the organization is our priority to ensure maximum fun in every event.

PROMOTION OF THE TERRITORY

Promoting and fostering local excellences and territories where MG Sport events take place.

ATHLETES AT THE CENTER

Aiming for excellence, constantly reviewing and improving the organization of our events to meet the needs of each participant.

INCLUSION AND SUSTAINABILITY

Respect for the environment and the community are primary goals in every event. MG Sport pursues sport inclusion, for everyone; from youngest to oldest, from less fortunate to those with disabilities.

WHAT WE DO

Mg Sport AND ITS TEAM OF PROFESSIONALS OFFER:

Event management

Organizing events and creating one-of-a-kind experiences in iconic locations.

Event creation

Creating emotions to be shared, working on existing formats and proposing new ones, exploring uncharted terrain and building innovations that will become mew standards.